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Module 1-First step to digital Marketing

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Module 1-First step to digital Marketing

duration:1 hour


Needed for Certification


(3 reviews)

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. DMBS’s Advanced Social Media Marketing Course is a combination of three leading solutions into the most comprehensive cloud-based platform so you can successfully market without guesswork. After successful completion of the course you will be a powerful digital marketer who will be able to solve today’s digital challenges.

Learning Duration of this module

2 Hours

Practical Classes assigned to get in dept knowledge

X hours

Tools you will use in this module

XXX

You will be eligible for the following Certification, after completing this module

None

    25/02/2015

    First step to digital Marketing

    Getting Started
    Welcome
    What Does This Course Cover?
    What You Should Know Before You Start
    Picking Powerful Keywords
    Keywords: a Channel to Your Prospects
    Brainstorming Your Keywords
    Using Keyword Analysis Tools
    Links from: Using Keyword Analysis Tools
    Planning Keyword Strategies
    Preparing Your Site
    SEO Starts Before You Build
    Choosing a Viable Domain Name
    Choosing the Right Development Tool
    Why You Need TLS and a Mobile-Ready Site
    Avoiding Things That Hurt SEO
    Your First Small Steps
    How Google Works?
    What is Google Indexing?
    Is Your Site Already Indexed?
    Understanding the Search Results
    Understanding the Role of Content
    Content is Not King! (But it Is Very Important)
    You Need High Quality Content
    Creating (or Buying),rewriting the Content
    User-Generated Content
    Types of content
    Duplicate Content: Can it Hurt
    Basic Page Optimization - "Hidden" Code
    URLs
    Title Page
    Keywords Tag1
    Description Tag
    Other Meta Tags
    Basic Page Optimization - "Visible" Code
    Heading Tags
    Body Text
    Images
    Internal Links
    "Link Blocks"
    Basic Page Optimization – A Few More Good Things
    "What We Do" Paragraphs
    robots.txt,xml file & the robots Meta Tag
    HTML Sitemaps
    Submitting to Search Engines
    The (Worthless) “Submit Your URLs” Pages
    Gotta Have Links!
    Creating XML Sitemaps
    Referencing the Sitemap in robots.txt & Pinging the Search Engines
    Submitting Your Sitemap via Webmaster Accounts
    Submitting URLs through Webmaster Accounts
    Submitting to Directories
    Search Engines vs. Search Directories
    How Directories Help You
    Finding More Directories related to your topic
    When You're Asked to Pay
    Working with Webmaster Accounts
    Why we need to use Webmasters Console
    Registering Your Site and Submitting Your Sitemap to Google
    Google Console Setup and verification
    The Google Console Search Appearance Area
    The Google Search Traffic Area
    The Google Console Index Area
    The Google Console Crawl Area
    The Google Console Security Issues, Resources, & Settings3
    Using Local-Search SEO
    Dissecting Local-Search & Map Results
    How the Search Engines Know Where You Are
    “Localizing” Your Pages5
    Grabbing Control of Your Business Listing2
    Further “Localization” Techniques4
    Finding Local-Focus Directories1
    You Must Have Links
    The Most Important (and Difficult) Part of SEO
    How Google Revolutionized Search with Link Analysis
    How Five Ways Links will Help You
    Two Types of Links: “Real” vs. “Fake”
    Linking—the Geek Stuff
    Understanding PageRank
    Finding Pseudo PageRanks4
    The Anatomy of a Link5
    nofollow Links and fallow links
    Designing the Perfect Link
    Putting Keywords into the Anchor
    Googlebomb Lives
    More Good Things for Links
    A "Natural" Link Profile4
    What to Watch For: a Linking Summary
    The First Places to Get Links
    The 1st Place to Look: "Low Hanging Fruit"
    Link Analysis Tools: Who Links to Your Competitors?
    Performing a Link Analysis with Majestic
    Social Networking Links
    Low Value/No Value Links
    When You Still Need Links
    Mentioning Your Site in Forums (Be Careful!)
    Buying Links (Google Always Hates It)
    The Ideal Link Generation Process: "Link Bait"
    The Future of Link Building? The PR Model
    Conclusion
    Recapitulate

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