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Module 10-Content Marketing

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Module 10-Content Marketing

duration:1 hour


Needed for Certification


(3 reviews)

Create electronic messaging that breaks through to consumers and tells the story of your whole business with content marketing. Skilled trainers will explain an elementary content promoting ideas and advantages, and then explores the way to craft a content promoting strategy in organizations of all sizes. The course explores making a content set up, selecting content types, and developing a editorial calendar. Additionally , it explains the way to write, edit, and style content, in addition as opt for the correct mixture of content and conclude it with max impact, and closes with recommendations on measurement the impact of your

Learning Duration of this module

2 Hours

Practical Classes assigned to get in dept knowledge

X hours

Tools you will use in this module

XXX

You will be eligible for the following Certification, after completing this module

None

    25/02/2015

    Content Marketing

    Introduction
    Welcome
    Defining content marketing
    Introduction to content marketing
    Importance of Content Marketing
    Advantages of content marketing
    Defining thought leadership vs. selling
    organization your content
    Creating buyer personals and buyer journeys
    Developing your brand
    Setting your content goals
    Choosing content technology
    Creating your content plan
    Brainstorming and creating a unique content
    Mapping your content to the sales funnel
    Choosing your content types
    Preparing a content plan and editorial calendar
    Creating you content
    Creating and editing
    Designing the content
    Curating content
    Promoting Your content
    Gating strategy
    Outlining a promotion strategy and alerting your organization
    Merchandise your content
    Using Social media for Promotion
    Using email for Promotion
    Using blog for Promotion
    Promoting your content
    Learn to Use influencer marketing
    Using Adwords to promote your content
    Measuring your content
    Defining your measurement goals
    Tracking with early-stage metrics
    Tracking with mid- and late-stage metrics
    Conclusion
    Next steps

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