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Module 16-Online Display advertising

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Module 16-Online Display advertising

duration:1 hour


Needed for Certification


(3 reviews)

Display advertising is also known as banner advertising and it is a form of advertising that conveys a commercial message visually using text, logos, images, animations, videos, or other graphics. In this topic you are going to study how to reach your potential audience, how click through rate (CTR) works and how conversion will take place.

Learning Duration of this module

2 Hours

Practical Classes assigned to get in dept knowledge

X hours

Tools you will use in this module

XXX

You will be eligible for the following Certification, after completing this module

None

    25/02/2015

    First step to digital Marketing

    Overview of the complete course
    What is marketing?
    What is digital marketing?
    Understanding the Process
    Why Digital Marketing Wins Over traditional Marketing?
    Understanding Digital Marketing Process
    How to increase the Visibility
    Visibility
    Types of visibility
    Learn with examples
    Learn to engage Visitors
    What is engagement?
    Importance of engagement
    Examples of engagement
    Targeting the right Traffic
    Inbound Marketing
    Outbound Marketing
    Convert Traffic to leads
    Types of Conversion Understanding the Leads
    Knowing the Conversion Process
    Retaining your Costumers
    Why it is Important?
    Types of Retention
    Performance Evaluation
    Why it is Important?
    Tools Needed
    Conclusion
    Recapitulate
    Know more about the Current Digital trends

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