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Module 6-SEM

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Module 6-SEM

duration:1 hour


Needed for Certification


(3 reviews)

Search engine marketing (SEM) is a form of Internet marketing that involves the process of increasing the visibility of the website in search engine results pages (SERPs) primarily through paid advertising. SEM uses paid advertising with Ad Words or Bing Ads, pay per click, article submissions, advertising and making sure SEO has been done. DMBS’s Advanced Search Engine Management Course imparts you to know how to Maximize ROI on advertising spend through pay per click. In the Digital world, a Pay per Click certified professional would be able to display compelling campaigns to the targeted audience based on their expressed interests and demonstrated history.

Learning Duration of this module

2 Hours

Practical Classes assigned to get in dept knowledge

X hours

Tools you will use in this module

XXX

You will be eligible for the following Certification, after completing this module

None

    25/02/2015

    SEM

    introduction
    welcome
    Before getting started
    PPC Advertising
    An overview of an Adwords
    Where does an Ads appears?
    Benefits of using Adwords
    Understanding the Adwords Structure
    Understanding quality score & the auction system
    Before getting started
    Define your business
    Define your product
    Define your customers needs
    Setting realistic expectations
    Getting started with Adwords
    Setting up an account
    Exploring the interface
    A look at AdWords Express
    Researching your keywords
    How keywords work and which tool we need to use
    Using Google adword keyword planner
    Targeting with keywords
    Creating your first campaign
    Choosing a campaign
    Selecting your targeted audience
    Deciding on bid settings
    An overview of Ad extensions
    Advanced campaign settings
    Creating your first advertisement
    Writing your text Ad,image ad,mobile ad
    Creating an Ad groups
    Introducing your key words
    Finalizing your Ad group
    Adding Ad groups & Reviewing options
    Monitor your Advertisements
    A look at reporting
    Search terms, auction insights & user location reports
    Creating & exporting reports
    Understanding ROI
    Advanced Advertising tracking
    Connecting Google analytics
    Setting up conversation tracking
    Key optimization strategies
    Setting up campaign experiments
    Key optimization tips
    Review keyword quality score in Adwords
    Going beyond the basics
    Reviewing bid adjustments
    Audience remarking
    Audience insights for remarketing
    Using Ad Extensions
    Customize a landing page by keyword in Adwords
    Conclusion
    Goodbye

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