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Pinterest: A Platform to which every E-commerce Owner Should Aim

Pinterest - Powerhouse of eCommercde

Have you ever wondered about the most effective approach to keep your content in front of your audience? Without any doubt all it comes to social media. Social media is such an amazing platform which can build a brand as well as destroy one. Now for sake, you have your online business presence and you generally post on social media platforms. There is one thing which you need not neglect. Here it comes on “Pinterest”. As Pinterest is widely used for sharing new interests posting images and videos, it has presented itself as one of the best platforms for driving brand awareness. Want to know the thrilling outcome of Pinterest for getting a huge traffic onto your website?

Have you ever wondered about the most effective approach to keep your content in front of your audience? Without any doubt all it comes to social media. Social media is such an amazing platform which can build a brand as well as destroy one. Now for sake, you have your online business presence and you generally post on social media platforms. There is one thing which you need not neglect. Here it comes on “Pinterest”. As Pinterest is widely used for sharing new interests posting images and videos, it has presented itself as one of the best platforms for driving brand awareness. Want to know the thrilling outcome of Pinterest for getting a huge traffic onto your website?

3 Miraculous Campaigns on Pinterest to follow for massive revenue

1.  Petplan on Pinterest

Stats: 44,000 Followers of 73 Boards

Petplan has positioned itself not only as an insurance company rather as a robust brand. The reason behind the same is for its high engaging and relevant content. Pinterest has a vast contribution towards Petplan’s brand identity conveying informative content to pet owners. Not only have that, via Pinterest account, it was possible to be clear enough what the different breeds of dogs are for instance. It has made so personalized that the followers increased 10 times. Petplan has confirmed that their highest social network traffic comes from Pinterest when compared to Twitter.

2.  Nordstrom on Pinterest

Stats: 4.4 Million Followers of 66 Boards 

Nordstrom as a fashion retailer found a hundred times customer engagement through Pinterest. As the demand grew the number of pins also increased. Nordstrom’s strategy behind using Pinterest was to encourage customers and communicate a graphical trend story. Also, they have added a pin it button on their product pages. This helped customers to easily pick their preferred items.

3.  Sephora on Pinterest

Stats: 5 Lakh Followers of 67 Boards

Sephora also did the same by increasing more pinners on boards. They noticed that most of their customers while researching products on the website were saving images before buying. This approach from customers gave them confidence and as a result, they added the pin it button. It is now hard to believe that Sephora’s Pinterest users on an average spend 15 times more than Facebook.

It’s already been 3 years Pinterest has started the journey and established globally. At present, it has more than 70 million users. When it comes to advertising content through displays and infographics each and every business owner prefer Pinterest. But having a Pinterest account is impractical unless you personalize the pins as per the user’s interest. Approximately 80% of the retailers are quite active on Pinterest, which shows down the line they are taking advantage of it.

 

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